// DELIVERABILITY

Inbox placement

Inbox placement is the percentage of your sent emails that actually reach the recipient's primary inbox rather than spam or promotions.

// IN PRACTICE

Open rate without placement testing is a lie — opens come from inbox-landed mail. Run placement tests weekly on every mailbox.

// RELATED TERMS
DeliverabilitySender reputation

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// MORE
SPFDKIMDMARCMX recordDNS propagationTXT recordCNAMEWarmupPre-warmed mailboxDeliverabilitySender reputation
// READY

Mailboxes live in 30 minutes. Everything included.

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