// DELIVERABILITY

Sender reputation

Sender reputation is a mailbox provider's score of how trustworthy your sending domain and IP are, based on engagement, bounces, and complaints.

// IN PRACTICE

Reputation is rebuilt slowly and lost fast. One bad campaign can take weeks to recover from.

// RELATED TERMS
Domain reputationIP reputation

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// MORE
SPFDKIMDMARCMX recordDNS propagationTXT recordCNAMEWarmupPre-warmed mailboxInbox placementDeliverability
// READY

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