// DELIVERABILITY

Warmup

Warmup is the gradual ramp-up of sending volume on a new mailbox, paired with positive engagement signals, that builds sender reputation before real campaigns begin.

// IN PRACTICE

A fresh mailbox sending 200 cold emails on day one looks exactly like a spammer. Warmup starts at 5–8/day to a real-inbox network and ramps over 14–21 days.

// RELATED TERMS

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// MORE
// READY

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