// DELIVERABILITY

Bounce rate

Bounce rate is the percentage of sent emails that fail to deliver, either permanently (hard) or temporarily (soft).

// IN PRACTICE

Keep cold email bounce rate under 3%. Above 5% and providers throttle or block you.

// RELATED TERMS
Hard bounceSoft bounceEmail verification

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// MORE
SPFDKIMDMARCMX recordDNS propagationTXT recordCNAMEWarmupPre-warmed mailboxInbox placementDeliverabilitySender reputation
// READY

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