// OUTREACH

Open rate

Open rate is the percentage of recipients who opened your email, measured via tracking pixel.

// IN PRACTICE

Open rate is increasingly unreliable — Apple Mail Privacy Protection inflates it. Reply rate is the truer signal.

// RELATED TERMS
Reply rateClick tracking

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// MORE
SPFDKIMDMARCMX recordDNS propagationTXT recordCNAMEWarmupPre-warmed mailboxInbox placementDeliverabilitySender reputation
// READY

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